@2026

P.S.S. Urology

We partnered with P.S.S. Urology, a medical device company making precision electrodes for urologic surgery, to rebuild its brand ahead of a capital raise. Our work spanned brand positioning, logo and visual identity, web copy, and the design and build of its website, along with ad creative, packaging, and print collateral.
We gave the brand a clean, credible presence built for surgeons, hospital buyers, and investors alike: a navy and gray palette, confident capitalized type, and a refined P.S.S. wordmark. The voice stays measured and exact, anchored in the line "Precision tools. Precision outcomes." The result is one consistent identity across every touchpoint, from the website and ad campaigns to the product packaging on the hospital shelf.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
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VISUAL IDENTITY
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BRAND STRATEGY
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UI/UX & WEB DEVELOPMENT
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Tradeshow materials
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Device packaging
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
P.S.S. Urology — See how Keetri built P.S.S. Urology's brand system, from positioning and identity to a website redesign and a full suite of marketing assets.
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