@2025

New Legacy

We partnered with New Legacy, an investment firm spanning venture capital, public markets, capital raising, and wealth management, to build a brand as distinctive as the way it invests. The work began with a full audit of the brand and its competitive landscape, then moved into brand strategy and a complete brand build.
The strategy centers on a single idea, Uncommon Sense, and a purpose to spark unexpected growth, by design. It gave New Legacy one clear thread across its business lines, a voice that is confident and unpretentious, and messaging built for founders, high-net-worth investors, and family offices. The visual identity carries that idea across every touchpoint.
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
Four dots
VISUAL IDENTITY
Four dots
UI/UX & WEB DEVELOPMENT
Four dots
BRAND STRATEGY
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.New Legacy — See how Keetri built New Legacy's brand, website, and strategy, a multi-strategy investment firm spanning venture, public equities, and wealth advisory.
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